Personalization That Learns Converts Scales
Personalization Engines
Your users aren’t generic — why is your site? We implement smart personalization engines that adapt content, offers, and UX to real-time behavior. Think Netflix recommendations for your brand.
Personalization Engines
Experiences That Adapt React Learn Trigger Convert Guide Listen Segment Target Recommend Shift Respond Match Predict Change Test Personalize Engage Scale Win In Real Time
one that evolves with every user click. Clear. Bold. Built for conversions.
In an era of overchoice and underattention, static content is invisible. Dynamic personalization boosts engagement, improves retention, and lifts conversion rates — by showing users exactly what they want, when they want it.
We design systems that tailor user journeys in real-time: from product recommendations to dynamic headlines to smart CTAs. Whether it’s rules-based, behavior-triggered, or AI-driven — your site becomes smarter with every click.
What We Do at THEMAYK
Systems That Generate Scale Compose Design Write Think Paint Automate Trigger Imagine Animate Draft Refine Speak Render Adapt Synthesize Perform Respond Create
We build bots that sound human, act smart, and scale fast
Real-Time Behavior-Based Personalization
We deploy event-driven personalization that adapts content in real-time based on scroll depth, session behavior, referral source, time of day, and device. From dynamic CTAs to adaptive product carousels, your website becomes responsive to each user’s micro-signals — without requiring a login or full profile.
AI & Predictive Personalization Models
Using machine learning models (e.g., collaborative filtering, clustering, NLP classification), we predict what users will want before they act. We integrate with tools like Segment, Optimove, and Google Vertex AI — or develop custom lightweight ML models to personalize content, offers, and product bundles based on probabilistic user behavior patterns.
Advanced Segmentation & Journey Mapping
We don’t rely on superficial segments like “mobile vs desktop.” We define granular personas using first-party data, intent signals, and CRM enrichment. Users are then routed through personalized content journeys based on funnel stage, purchase behavior, lifecycle score, or traffic source — all updated dynamically.
Smart Product & Content Recommendations
We integrate real-time recommender systems (e.g., “frequently bought together,” “trending now,” or affinity-based pairings) using tools like Algolia Recommend, Nosto, or custom-built logic from your SKU and behavioral data. This goes beyond eCommerce — we use it for blogs, services, video content, and gated assets.
Dynamic Copy, CTAs & Hero Messaging
We implement on-page content variation based on behavioral triggers, returning visitor logic, campaign source, and funnel position. Think: changing hero headlines based on industry, surfacing pain-point specific CTAs, or adapting tone based on user intent — all mapped in a logic tree or powered by GPT-integration.
Full-Stack Integration with CRM, CDP & Martech Ecosystem
We architect personalization logic that feeds off and pushes into your broader marketing stack — syncing with HubSpot, Salesforce, Klaviyo, CDPs like Segment or RudderStack, and analytics tools. This ensures real-time data flow across platforms, so personalization isn’t siloed — it’s orchestrated.
Designed for Founders Ready to Scale
Workflows That Align Map Prompt Design Template Train Trigger Connect Automate Visualize Refine Render Adapt Scale Test Generate Filter Optimize Deploy Repeat
1. Data Audit & Personalization Strategy
We assess your existing data, platforms, and user flows to identify where personalization can drive the most impact — without overcomplicating your stack.
2. Persona Signals & Trigger Mapping
We define journey stages, behavioral cues, and dynamic content triggers — creating a logic system that responds in real time to user behavior.
3. Engine Setup & Integration
Whether through CDPs, AI APIs, or lightweight JavaScript layers — we implement the right tools to deliver scalable, real-time personalization.
4. Testing, Iteration & Optimization
We validate logic across segments and devices, run continuous A/B tests, and fine-tune rules based on real performance data.
Personalization is only as strong as the ecosystem it lives in
One Win Among Of From Behind Many
We do this weekly. For fintech, SaaS, ecomm, and brands who can’t afford guesswork.
We partnered with a mid-market SaaS brand struggling to convert diverse personas through a one-size-fits-all funnel. Our team:
Conducted a full behavioral audit using GA4, HubSpot, and heatmap analytics to map three core user journeys: IT decision-makers, marketers, and SMB founders.
Deployed dynamic content swapping across homepage, feature pages, and CTAs — adapting copy, visuals, and offers based on referral source, UTM, and behavior tags.
Integrated with Segment and Salesforce to score and segment users in real-time, syncing personalization logic across CRM, email workflows, and remarketing pixels.
+37% demo signups
–22% bounce rate
Result?
- 3× lead quality improvement
Ready to Make Every Click Count?
Frequently Asked Questions
FAQs You Think. Ask. Search. Need. Answered
What is a personalization engine and how does it work?
A personalization engine dynamically adjusts website content based on user data, behavior, and preferences — creating a custom experience in real-time.
How does personalization improve conversion rates?
Tailored content boosts relevance and urgency, making users more likely to take action. It reduces bounce and increases time-on-site.
Which tools or platforms do you use for personalization?
We work with Dynamic Yield, Mutiny, Optimizely, Segment, and custom-built engines based on your data environment.
Is personalization only for eCommerce sites?
No — SaaS, B2B, media, and service-based sites all benefit. From smart CTAs to persona-specific case studies.
How do you track personalization performance?
We track metrics like CTR lift, bounce reduction, return visits, and segment-specific conversions — using built-in analytics or custom dashboards.
Can you personalize content without collecting sensitive data?
Yes — we use anonymous behavior, session triggers, and device signals. GDPR-safe and privacy-friendly.
Will personalization slow down my site?
Not with us. We implement fast-loading logic that’s asynchronous, compressed, and optimized for Core Web Vitals.
Do I need a big tech stack to get started?
No. We can start light with rules-based personalization and scale into AI or CDP-backed solutions later.
Can you integrate with our CRM or CDP?
Absolutely — we sync with tools like HubSpot, Salesforce, Klaviyo, and Segment for real-time data feeds.
Will I be able to control and edit the logic later?
Yes. We document the personalization logic and can set up a user-friendly interface if needed.