Turn Noise Into Clarity Strategy Hard Revenue
Data analytics & insights
Data Analytics & Insights that actually do something — like drive growth, not just justify budgets.
Data Analytics & Insights
What Is Data Analytics & Insights ? ?? ??? ?? ?
And Why Yours Are Probably Lying to You
This isn’t about fancy charts or “how many likes we got.” This is about pulling truth from traffic, finding profit in patterns, and translating spaghetti data into strategic decisions.
At THEMAYK, Data Analytics means engineering custom views of your marketing, sales, and customer behavior that spot opportunities before they slip away. And Insights? That’s what you wish your last agency delivered but didn’t — clear, useful, action-ready takeaways.
What We Do at THEMAYK
Insights Think Adapt Lead Business
Here’s what makes our Data Analytics & Insights different: we build a brain for your business.
Full-Funnel Analytics Mapping
We turn fragmented data into decision-ready intelligence.
At THEMAYK, we build lean, intelligent analytics ecosystems that help brands see the full picture — not just the highlights. From behavioral mapping to multi-source dashboards, we don’t just visualize performance — we engineer clarity and action.
Clean, Unified Dashboards
All your metrics — one smart interface.
We design interactive dashboards that fuse GA4, Meta Ads, Shopify, and more into one clear visual. No fluff. No data dumps. Just strategic, high-signal views that answer real business questions.
Segmentation & Attribution
Know what’s working — and why.
We don’t stop at surface-level metrics. Our setup allows for deeper attribution logic — across devices, traffic sources, and conversion paths — to reveal which campaigns, content, or user types are truly moving the needle.
Actionable Insight Ops
From insights to implementation.
Analytics should do more than report — they should drive action. We help plug your insights into the right areas: content tweaks, email triggers, ad optimization, or CRO improvements. It’s not just data. It’s execution-ready strategy.
Connected for Real Impact
Our analytics aren’t siloed. We build systems that link directly with your tools — so insight can shape:
→ conversion-rate-optimization
→ behavioral-tracking
→ marketing-automation-tools
→ ai-copywriting
Because what’s the point of insight without execution?
Designed for Founders Ready to Scale
We Diagnose calibrate Build Interpret With Precision
1. Audit & Diagnose
We identify gaps, ghost data, and false flags in your current setup
2. KPI Calibration
Together, we define business-critical metrics — then build smart ways to track them.
3. Tool & System Buildout
Dashboards. Alerts. Deep dives. Visuals you can actually read. Tools that sync with your stack.
4. Strategic Reporting
Real insights, real often. With human interpretation and next-step recs built in.
One Win Among Of From Behind Many
We do this weekly. For fintech, SaaS, ecomm, and brands who can’t afford guesswork.
A fintech client’s cost-per-lead dropped 39% in 3 months — not by changing ad creative, but by uncovering that 3 out of 5 top-converting customer segments were being excluded from targeting.
Audit & Diagnose
Found via layered data cuts in custom Looker Studio + HubSpot behavior tagging.
Strategic Reporting
Actioned within 72 hours.
Result?
More leads.
Less waste.
Zero guesswork.
Your data has a story. Let’s make it a strategy.
FAQs You Think. Ask. Search. Need. Answered
What is full-funnel analytics and why does it matter?
Full-funnel analytics tracks user behavior from the first touchpoint to final conversion. It helps identify where leads drop off and where to optimize for better ROI across marketing and sales stages.
How can custom dashboards improve decision-making?
Custom dashboards surface relevant KPIs from tools like GA4, Meta, Shopify, and HubSpot in one place — reducing noise and helping teams make faster, data-backed decisions.
What tools are used in digital marketing analytics?
Common tools include Google Analytics 4, Hotjar, Meta Ads Manager, Shopify Analytics, and HubSpot. We integrate them into a unified insight flow, tailored to your goals.
How does attribution modeling improve campaign performance?
Attribution modeling reveals which channels, content, or touchpoints contribute most to conversions. It shifts your strategy from guesswork to precision.
Why is data segmentation important in analytics?
Segmentation helps break down performance by audience type, source, or behavior. It uncovers hidden trends and improves targeting, personalization, and ROI.
Can analytics identify problems with my website or ads?
Yes. We analyze bounce rates, click paths, cart abandonment, and time-on-site to pinpoint friction points — then recommend fixes that lift performance.
Do I need a big tech stack for this to work?
Not at all. We work with what you have — and can build lean, smart analytics systems using tools like GA4, Meta, and Shopify.
Can you build a dashboard that includes multiple platforms?
Yes. We can connect GA4, Shopify, Meta Ads, TikTok, HubSpot, and more — all in one clean, interactive view tailored to your goals.
How do I know the insights will actually help my marketing?
We don’t just show data — we interpret it. Every dashboard is paired with actionable takeaways you can plug into your ads, content, or CRO flow immediately.
Is this GDPR and privacy-compliant?
Yes. We use compliant tracking setups and anonymized data when required. Your insights are powerful and privacy-safe.
Will I need to maintain the analytics setup myself?
We document everything and can keep it low-maintenance. You’ll have full control — and we offer support or training if needed.